How do I assign a Brand (formerly "business unit") to all migrated records in HubSpot?
Last updated: 09/22/2026
If you are migrating data into HubSpot with multiple brands, and would like your source data to get assigned to one specific Brand, here's a step-by-step manual:
1. At the fields mapping wizard step, go to the object where you want to set Brands field.
2. Click on Unmapped fields:

3. Click Set constant value and on the right side search for Brands field:

4. Select the Brands field on the right side, set the constant value from the picklist of available values to Brands you want to assign to all records, click apply:

5. As a result, your mapping for Brands should look this way:

You can apply similar settings for mapping of other objects as well.
After completing your migration, your records will be assigned to the respective Brands in your HubSpot portal.