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How do I assign a Brand (formerly "business unit") to all migrated records in HubSpot?

Last updated: 09/22/2026

If you are migrating data into HubSpot with multiple brands, and would like your source data to get assigned to one specific Brand, here's a step-by-step manual: 

1. At the fields mapping wizard step, go to the object where you want to set Brands field.

2. Click on Unmapped fields:

Screenshot 2025-03-11 at 12.16.59 PM

3. Click Set constant value and on the right side search for Brands field: 

Brand

4. Select the Brands field on the right side, set the constant value from the picklist of available values to Brands you want to assign to all records, click apply: 

brand2

5. As a result, your mapping for Brands should look this way: 

brand3

You can apply similar settings for mapping of other objects as well. 

After completing your migration, your records will be assigned to the respective Brands in your HubSpot portal.