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Labels (tags) are not supported in HS. How can we migrate Tags from a legacy CRM?

  Last modified on Sep 15th, 2026  

HubSpot does not have Tag lables that can migrate through API. They can be described only in the CRM settings as set of internal rules for Tickets or Deals.

However, if your source CRM does utilize tags, we can offer 2 workarounds here: 

  1. We can convert tags and import them as values of multiple checkbox on the corresponding objects. For example, a company N has a tag A to in source CRM. After the conversion, it will become the value A of the multiple checkbox field in the company N.
  2. If you are only looking to migrate tags functionality for contacts, we can create lists in HS that would be named the same way as tags you had in source CRM, and add contacts to these lists accordingly. Therefore, instead of tags on each contact, it will show up as a list membership on the contact record in HubSpot. If a contact used to have a couple of tags, it will have membership of those corresponding lists on its page.

Both solutions are non-default for migration to HubSpot, so please contact us to have it scoped for your case and get an approximate estimate of hours required for this conversion.

Still need help?

Please submit an inquiry on the contact page, email support@syncmatters.com, or simply reach out to us via chat.